Email Provider Setup

Campaigns can send a designed marketing email to the email-eligible members of their audience. To actually deliver those emails, connect an email provider in your store settings. Until production sends are enabled, the email step runs in dry-run — WandStore builds the email but doesn’t deliver it.

Where to configure it

Open Apps > WandStore > Settings and find the Email provider section. The provider is used during a campaign launch, after you approve the package.

Fields

Field	What it does
Provider	`Dry run` (build the email but don’t send) or `Klaviyo` (send through Klaviyo).
Enable production sends	The switch that turns on real delivery. It only applies when the provider is Klaviyo — with it off, sends stay in dry-run.
Klaviyo private API key	Your Klaviyo private API key, used to send.
Sender email	The “from” address shoppers see.
Sender name	The “from” name shoppers see.
Reply-to email	Where replies go (optional).

Dry run vs. production

Mode	Behavior
Dry run	The email is generated and reviewable, and you can send yourself a test, but no email is delivered to customers at launch. Safe for setup and previews.
Production	Provider is Klaviyo and Enable production sends is on. At launch, the campaign email is delivered to the eligible audience.

How it connects to a campaign

When you Prepare package, WandStore validates the email provider as part of building the campaign. If the provider isn’t ready, package preparation reports it as a blocker (Prepare blocked) so you can fix it before approving. At launch, WandStore builds the eligible recipient list and sends through the configured provider. A failed send leaves the campaign in Partial failure — live onsite, with the email problem flagged.

Campaign Emails - What the email contains and who receives it.
Campaigns - The full campaign workflow.
Dashboard & Settings - All store settings.