Audiences

Audiences decide who should see a generated experience.

Audience types

Audience	Description
Default visitor	A general audience for a widget or surface. Useful for global widgets and fallbacks.
Customer	A specific Shopify customer selected from the Audiences search.
Cohort	A group of customers — a manual cohort built from a Shopify customer tag, or an AI smart cohort that segments customers automatically.

Customers

The Customers table in Audiences lets you search by name, email, or tag. Each customer row shows order count, amount spent, and surface coverage.

Use customer audiences when:

• You want a one-to-one generated widget.
• You are testing with a known customer account.
• You want to create a high-touch experience for an important shopper.

Customer-specific generation can use customer profile signals such as spend, order count, Shopify customer tags, and recent order context when available.

Cohorts

Cohorts are group audiences. WandStore supports two kinds:

• Manual (tag) cohorts read a Shopify customer tag and use customers with that tag as the audience. WandStore does not maintain a separate customer list — membership follows the tag.
• Smart cohorts are AI-segmented. WandStore groups your customers from raw signals (spend, orders, recency, email eligibility, and more), writes a customer tag for the group, and membership then follows that tag.

Use cohorts when:

• The group already exists in Shopify through tags.
• You want one campaign concept for many shoppers.
• You want to target VIPs, wholesale customers, launch buyers, subscription customers, regional groups, or seasonal campaign lists represented by a tag.

Custom cohorts start in Shopify

To create a custom cohort, first assign the same Shopify customer tag to every customer you want included. Then create the WandStore cohort by choosing that tag.

Create a tag cohort

1. In Shopify admin, add a shared customer tag to the customers you want in the cohort, such as spring-vip, wholesale, or winback-may.
2. Open Apps > WandStore > Audiences.
3. In Create cohort, enter a name and optional description.
4. Choose the Shopify customer tag.
5. Click Create.
6. Open Studio and choose that cohort as the audience.

If no tags appear, create or sync customer tags in Shopify first, then reopen the cohort form.

Surface coverage

Audiences shows whether a customer or cohort already has homepage or widget experiences. Coverage badges help you see:

• Whether any versions exist.
• Whether widget coverage exists.
• Whether live widget coverage exists.
• When the latest version was generated.

Use this before generating another version, especially when several widgets exist on the same theme page.

Campaign audiences

Campaigns target an audience too — and can pick one with AI, reuse a cohort (including smart cohorts), or use a Shopify tag. See Campaign Audiences & Cohorts.

Related pages

• Studio - Generate experiences for an audience.
• Instruction Cheatsheet - Write stronger audience-specific instructions.
• Data Usage - Review what data can be used for generation and analytics.
• Analytics - Review performance by audience.