Analytics
Analytics shows how generated homepage and widget experiences perform.
What WandStore tracks
Section titled “What WandStore tracks”| Metric | What it tells you |
|---|---|
| Rendered | A live generated experience loaded in its block. Use this to confirm the experience is being delivered. |
| Visible | Shoppers actually saw the generated experience in the viewport. Use this as the main impression count. |
| Clicks | Shoppers clicked a link inside the generated experience. Use this to compare creative and CTA performance. |
| Add to cart | A shopper added a product after interacting with, or being exposed to, a generated experience. |
| Checkout started | A shopper started checkout after a generated experience interaction or exposure. |
| Orders | Orders attributed to generated experience activity. |
| Revenue | Revenue attributed to generated experience activity. |
Preview mode skips shopper tracking, so preview visits do not affect analytics.
Surface analytics
Section titled “Surface analytics”The dashboard and Analytics screen show performance by surface:
- Homepage
- Widgets
- Individual surface placement
- Live version
- Visible impressions
- Clicks
- Orders
- Revenue
Use this to compare which widgets or placements are worth iterating.
Audience analytics
Section titled “Audience analytics”Analytics also breaks down performance by audience. This helps answer:
- Which customer or cohort saw the experience?
- Which surface was involved?
- How many visible impressions did it receive?
- Did it drive orders or revenue?
Version-aware tracking
Section titled “Version-aware tracking”Every rendered generated experience includes tracking metadata:
- Experience key
- Version ID
- Render ID
- Store slug
- Kind
- Audience scope
- Page type
- Placement key
That makes Analytics version-aware. When you roll back or promote a different version, future events attach to the newly live version.
Web Pixel health
Section titled “Web Pixel health”Add-to-cart and checkout events require the WandStore Shopify Web Pixel.
If these events are missing:
- Open Settings.
- Check Shopify Web Pixel.
- Click Repair if it is missing or misconfigured.
- Run a fresh storefront test after repair.
Order attribution
Section titled “Order attribution”WandStore attributes orders using recent experience events for the same customer or session. Attribution can be direct click, add-to-cart/product match, same-session checkout, or view-through.
Orders and revenue can appear later than rendered or click events because they depend on Shopify order events.
Related pages
Section titled “Related pages”- Verifying Setup - Verify tracking and Web Pixel setup.
- Studio - Manage the versions analytics refers to.
- Versions & Cache - Understand live version changes.