Data Usage
WandStore takes a privacy-first approach to personalization. This page explains what data is accessed, how it is used, and what safeguards are in place.
What data is collected
Section titled “What data is collected”When an eligible customer signs in to your store, WandStore reads Shopify customer and order data to build the personalized storefront experience.
Data WandStore accesses from Shopify
Section titled “Data WandStore accesses from Shopify”| Data | Purpose |
|---|---|
| First name | Personal greeting and storefront personalization |
| Order history | Analyze purchase patterns, favorites, and frequency |
| Amount spent | Determine customer tier (new, returning, VIP) |
| Product types purchased | Identify favorite categories and brands |
| Order dates | Calculate purchase frequency and recency |
| Repeat purchases | Identify products the customer buys regularly |
| Customer tags | Support personalization logic and merchant workflows |
Additional data used by the app
Section titled “Additional data used by the app”WandStore also uses:
- Product catalog data — product titles, handles, prices, images, and related storefront product details
- Merchant-configured brand settings — store name, colors, tone, promotions, featured collections, and custom prompts
- Customer account tokens — used for customer-account features such as subscription and order experiences where supported
What is sent to AI
Section titled “What is sent to AI”WandStore uses AI to generate personalized storefront layouts and content.
Sent to AI
Section titled “Sent to AI”- Customer purchase context such as order count, customer tier, lifetime spend, and recent order details when relevant
- Product catalog data from the merchant’s store
- Merchant-configured brand settings such as colors, tone, promotions, and custom instructions
Never sent to AI
Section titled “Never sent to AI”- Customer email address
- Physical address
- Phone number
- Payment information
- IP address or device information
- Browsing history or tracking data
Where data is stored
Section titled “Where data is stored”Personalized storefront data and related app state are stored on Cloudflare infrastructure. Data is:
- Encrypted in transit — Communication uses HTTPS/TLS.
- Stored for product operation — Personalized storefront content, customer-account tokens, and related metadata are stored only to support app features and merchant workflows.
- Not sold or shared — WandStore does not sell, share, or transfer customer data to advertising networks or data brokers.
Data retention
Section titled “Data retention”- Personalized storefront content is retained until it is cleared, replaced, or deleted as part of customer or store data removal.
- Customer-account tokens are retained while needed for customer-account features and are deleted when customer or store data is removed.
- Store credentials and settings are retained while the app remains installed and are deleted when the merchant uninstalls the app or requests deletion.
When Shopify sends GDPR or uninstall webhooks, WandStore removes the corresponding customer or store data from its app storage.
Your responsibilities as a merchant
Section titled “Your responsibilities as a merchant”- Privacy policy — Update your store’s privacy policy to mention that you use WandStore for personalization. See Privacy Practices for suggested language.
- Customer accounts — Ensure your customer account settings comply with your local privacy regulations.
- Data requests — Handle customer data requests (access, deletion) through Shopify’s built-in tools. WandStore respects Shopify’s data lifecycle.
Learn more
Section titled “Learn more”- Privacy Practices — Infrastructure and compliance details
- GDPR Compliance — European data protection requirements